GOV.UK, the official website of the UK government, has partnered with Kin + Carta and Google Cloud to upgrade its search functionality with natural language processing technology.
The website, which delivers information, services and guidance to millions of people daily, now uses Google Cloud's customised Vertex AI Search solution. Kin + Carta, the Valtech-owned digital transformation consultancy, implemented the system to create a more conversational search experience.
Early testing of the new search function has shown promising results, including a 14% increase in users clicking through to relevant results. The upgrade has also led to a significant decrease in multiple searches and reduced instances of users leaving the site when unable to find desired information.