OpenAI has unveiled SearchGPT, a prototype AI search feature designed to provide quick, accurate answers with clear source attribution, currently being tested with a small group of users and publishers.
OpenAI has introduced SearchGPT, a new prototype that integrates the company's advanced AI models with web-based information to deliver fast, timely answers to user queries. This temporary prototype aims to streamline the search process by providing direct responses with clear links to relevant sources.
The SearchGPT prototype offers a conversational interface, allowing users to ask follow-up questions while maintaining context throughout the interaction. OpenAI emphasises that this feature is designed to help users discover publisher sites and experiences, potentially bringing more choice to the search landscape.
In developing SearchGPT, OpenAI has partnered with various publishers to ensure a balanced approach that respects and values journalism. The prototype prominently cites and links to sources, with clear, in-line, named attribution. Publishers will also have the ability to manage how they appear in SearchGPT results.
Nicholas Thompson, CEO of The Atlantic, expressed optimism about the technology, stating that AI search could become a key method for internet navigation and emphasising the importance of valuing and protecting journalism in its development.
OpenAI has clarified that SearchGPT is separate from the training of their generative AI foundation models, allowing sites to appear in search results even if they opt out of AI training data.
While SearchGPT is currently a temporary prototype, OpenAI plans to integrate the best features into ChatGPT in the future. The company is actively seeking feedback from users and publishers to refine the experience, particularly in areas like local information and commerce. Interested users can sign up for the waitlist to try the prototype.