Perplexity AI has announced a significant expansion of its Publishers' Programme, welcoming over a dozen new media partners from across the globe. The announcement, made on December 5, marks the company's first partnerships with publishers from the United Kingdom, Japan, Spain, and Latin America.
The program's newest additions include prominent media organisations such as ADWEEK, The Independent, Los Angeles Times, and RTL Germany brands stern and ntv. Other notable partners joining the programme are Blavity, DPReview, Gear Patrol, Lee Enterprises, MediaLab, Mexico News Daily, Minkabu Infonoid, NewsPicks, Prisa Media, and World History Encyclopedia.
These new partnerships complement Perplexity's existing relationships with established media brands like TIME, Fortune, and Der Spiegel. The expanded programme aims to enhance the platform's knowledge base with diverse content spanning specialised trade coverage, popular culture, and local reporting.
As part of the collaboration, participating publishers will receive several benefits, including:
- Revenue sharing from advertising
- Access to Perplexity's APIs and developer support
- Free Perplexity Enterprise Pro subscriptions for their entire organisation for one year
- Data analytics tools to track content performance
To manage the programme's growth, Perplexity has appointed Jessica Chan, former architect of LinkedIn's content partner programmes, as Head of Publisher Partnerships. "Perplexity's first-of-its-kind publisher programme reimagines how technology companies and news publishers collaborate, ensuring that media companies can benefit as we continue to grow," Chan stated. She noted that the programme now represents over 25 countries across four continents.
The company has also established partnerships beyond traditional media, including collaboration with Northwestern University's Medill School of Journalism for research into responsible AI use in newsrooms, and beehiiv, which provides Perplexity Pro to members of its Media Collective.
Since the programme's public launch in July, Perplexity reports receiving inquiries from more than 100 publishers interested in joining the initiative.