Perplexity, the AI-powered answer engine, has unveiled its Publishers' Programme, aiming to strengthen relationships with media organisations and online creators.
The programme, launched on July 30, features revenue sharing, API access, and enterprise tools for participating publishers. Initial partners include TIME, Der Spiegel, Fortune, Entrepreneur, The Texas Tribune, and WordPress.com.
Aravind Srinivas, CEO of Perplexity, stated, "We structured this program to ensure we have a scalable and sustainable way to align incentives for all parties. We believe we can build a system where the whole Internet wins."
The programme's key features include revenue sharing from upcoming advertising in related questions, free access to Perplexity's Online LLM APIs for custom answer engines, and one-year free access to Perplexity Enterprise Pro for all employees of partner publishers. The company is also collaborating with ScalePost.ai to provide partners with AI analytics on content citations.
Looking ahead, Perplexity is considering future expansions of the programme, such as bundled subscriptions. These potential offerings could further integrate Perplexity's services with those of participating publishers.
Mark Howard, TIME's Chief Operating Officer, expressed enthusiasm for the initiative: "We are proud to join Perplexity's Publishers' Program as a launch partner to continue to expand access to reliable information and engage audiences in new ways."
This programme represents a significant step towards aligning AI technology with quality journalism, potentially reshaping the digital publishing landscape. By fostering closer collaboration between AI companies and content creators, Perplexity aims to ensure that high-quality, trustworthy content remains central to the AI-powered information ecosystem.