Salesforce has named Robin Washington as its new President and Chief Operating and Financial Officer (COFO) in a strategic leadership shift designed to accelerate the company's AI-driven transformation agenda. Washington, a seasoned executive with extensive operational experience and a decade-long tenure on Salesforce's board, will assume the newly created role on March 21, 2025, as the company positions itself at the forefront of what it calls "the agentic era" of enterprise computing.
The appointment comes as Salesforce intensifies its focus on Agentforce, which the company describes as "the first digital labour solution for enterprises." This strategic pivot represents a significant evolution of Salesforce's business model, moving beyond traditional CRM toward AI-powered workforce augmentation tools that integrate with its Customer 360 platform.
"I am thrilled to welcome Robin as COFO at this incredible moment when AI agents are redefining the workforce," said Marc Benioff, Chair and CEO of Salesforce, emphasising the importance of the appointment. "Robin has been a trusted partner, advisor, and a key architect of our strategy as we accelerate the rise of Agentforce."
Washington's appointment coincides with two major executive transitions: Brian Millham, the company's current President and COO, will retire on May 1, 2025, after 25 years with the company, while Amy Weaver, the current CFO who previously announced her intention to leave, will transition out as Washington assumes the combined COFO role.
Industry analysts note that consolidating operational and financial leadership under Washington signals Salesforce's commitment to tighter operational execution and financial discipline while pursuing aggressive AI-driven growth. The reorganisation creates a more streamlined executive structure as the company navigates increasing competition in the enterprise AI space.
Washington brings substantial financial and operational expertise from her previous roles as EVP and CFO at Gilead Sciences, CFO at Hyperion Solutions, and Chief Accounting Officer at PeopleSoft. Her experience on the boards of technology leaders including Alphabet further strengthens her credentials for guiding Salesforce's AI strategy.
The leadership changes come at a pivotal moment for Salesforce, which is scheduled to announce its fourth quarter and full year fiscal 2025 results on February 26. Investors will be watching closely for updates on the company's AI strategy and the financial implications of its push into digital labour solutions.
Salesforce's leadership reorganisation reflects the growing strategic importance of AI agents in enterprise operations. By creating the combined COFO role and appointing Washington, the company is positioning itself to drive faster adoption of its Agentforce platform across its extensive enterprise customer base. The move signals Salesforce's intention to integrate AI more deeply into its core offerings while maintaining financial discipline and operational excellence.