TIME and OpenAI have announced a multi-year content deal that will integrate TIME's extensive archive into OpenAI's products, including ChatGPT, while supporting the development of new AI-driven news experiences.
This collaboration will grant OpenAI access to TIME's current and historic content from its 101-year archive, enhancing the company's AI products and providing users with reliable information sourced directly from TIME.
Under this agreement, OpenAI's products will display TIME's content in response to user inquiries, complete with citations and links back to the original articles on Time.com. This approach ensures proper attribution and supports the sustainability of quality journalism in the digital age.
Mark Howard, TIME's Chief Operating Officer, emphasised the company's commitment to innovation, stating that this partnership advances their mission to expand global access to trusted information while embracing new ways of delivering journalism to audiences worldwide.
Brad Lightcap, OpenAI's Chief Operating Officer, highlighted the partnership's goal of making news content more accessible through AI tools while supporting reputable journalism through proper attribution to original sources.
The collaboration extends beyond content sharing. TIME will gain access to OpenAI's technology to develop new products for its audience. Additionally, the news organisation will have the opportunity to provide feedback and share practical applications to refine and enhance the delivery of journalism in ChatGPT and other OpenAI products, potentially shaping the future of AI-driven news experiences.